Small Business Saturday
& Cyber Monday

Have you heard of Small Business Saturday? It falls between Black Friday and Cyber Monday, on November 26. The Town of Firestone is an official Neighborhood Champion of Small Business Saturday. We are using it as an opportunity to encourage the Firestone community once again to support local small businesses!

If your business would like, Town staff will bring promotional materials directly to your business in Firestone if your business would like to participate in Small Business Saturday. Materials include tote bags, signs, banners, posters, flyers, stickers, and more! Just email pmehle@firestoneco.gov and let us know you would like some Small Business Saturday materials. As always, consider the Economic Development and Neighborhood Services Department as a resource for your business!

For additional resources for Small Business Saturday check out the Shop Small Studio for personalized marketing materials and free downloadable materials. Businesses do not need to be a member of American Express to use the materials.

The Story Behind Small Business Saturday

Small Business Saturday is a day dedicated to supporting small businesses and communities across the country. Founded by American Express (AMEX) in 2010, this day is celebrated each year on the Saturday after Thanksgiving in the U.S. Since it started in 2010, consumers have reported spending nearly $140 billion across all 11 Small Business Saturdays combined. AMEX continues to analyze consumer support for small businesses, and the company also offers small business support services.

Small Business Saturday continues to be an annual holiday shopping tradition — just one part of the more extensive Shop Small Movement that supports small businesses every day and everywhere. As a Neighborhood Champion, the Town will be working to help you, Firestone business owners who wish to participate, and actively promote Small Business Saturday and Shop Small to the Firestone community. The Town of Firestone Communications Department will push out a series of messages to the community beginning November 23.

Yes, People Do Care About Supporting Small and Local Businesses!

On October 27, 2022, AMEX released their Trendex report: Global Consumers Making Throughful Holiday Shopping and Travel Plans to Get the Most Out of Time and Money Spent. What they learned from consumers is supported by other recent studies:

Consumers Will Shop More Thoughtfully and Prioritizing Getting the Right Gift

72% of consumers prefer to shop small businesses during the season to get personalized and unique gifts
More than 77% of consumers report they believe it is more important than ever to support small businesses this holiday season
72% of consumers are saying the love dining out at their favorite local restaurants during the holidays to support local businesses.

The Town of Firestone is committed to supporting local businesses. Brick and mortar businesses in Firestone and home-based businesses that have asked, are listed on the Town’s Support Local Businesses webpage. This list contains the name of the business, address, phone number, website and Facebook links. Check it out and encourage your customers to Support Local Businesses in Firestone.

CONTACT US!

The Firestone Economic Development team remains committed to supporting you, our Firestone businesses, with updated information, resources, and additional opportunities for your business. Please feel free to contact a member of our team if you would like more information about Small Business Saturday or Shop Small, or if we can help with printing the marketing materials!

Town of Firestone Economic Development
9950 Park Ave., Firestone CO 80504
www.firestoneco.gov/EconomicDevelopment
pmehle@firestoneco.gov | 303-531-6265

Small Business Saturday& Cyber Monday

The Story Behind Small Business Saturday

Yes, People Do Care About Supporting Small and Local Businesses!

CONTACT US!

Small Business Saturday
& Cyber Monday